Branding &
Graphic Design
studio

BASED IN manhattan
n.y.

Sweet Defeat is the only clinically proven natural product system that stops sugar cravings in seconds. Sweet Defeat's patented combination of Gymnema + Zinc binds to sweet taste receptors on the tongue, suppresses sweet taste and helps reduce sugar cravings in seconds.

Talia, as Executive Creative Director at Loeb.nyc, in collaboration with key stakeholders, marketing and design teams designed the brand, packaging and B2B and DTC marketing collateral to bring this product to market at rapid speed. 

brand development  //
PACKAGE DESIGN  // 
ILLUSTRATION  //
Direct Mail  //
creative art direction  //  marketing strategy DTC & B2B  //

The Story

Sweet Defeat

Arianne Perry
CO-Founder & CEO
Sweet defeat

Talia is a talented artist and creative strategist. She brings together performance marketing and artistic design to create beautiful and compelling marketing materials, products, and brand assets. It was an absolute pleasure working with her to create the Sweet Defeat brand. She is highly collaborative and always brought fresh ideas and constructive feedback to the design process. I would work with her again in a heartbeat!

client love