SingleCare® is a free prescription savings service accessible via app or discount cards available on singlecare.com, that helps consumers save up to 80% on their prescriptions. SingleCare is owned by RxSense, a high-growth healthcare technology company acquired in 2018. RxSense is dedicated to improving healthcare transparency and access to affordable medications through innovative technology solutions. In 2020, RxSense was named one of Fast Company's Most Innovative and Forbes’ Best Startup Employers.
Talia, a founding team member of SingleCare since its inception in 2015 as part of Loeb.nyc's startup incubator, served as Creative Director and Designer. She spearheaded SingleCare’s branding, packaging design, and an extensive range of marketing collateral for B2B, DTC, and B2B2C channels. Her work contributed to the production of millions of stands, cards, and marketing materials that reached a vast American audience monthly and contributed to billions of dollars saved on discounted prescription medications for the American people.
CURRENTLY
MANAGER, BRAND DESIGN AT DATADOG
BASED IN manhattan
n.y.
Creative Director & Designer
brand development //
B2B MARKETING Creative
Talia conceptualized and designed dozens of high-performing creative packages for B2B, DTC, and doctor- and patient-facing audiences. Her work included engineering custom stand dielines, cards, letters, and direct mail packages, with millions of pieces mailed monthly since 2015. Talia later took on the role of creative director, mentoring a team of designers to maintain and expand this impactful work. These campaigns became the company’s leading revenue-driving marketing channel. Below are just a few examples of the pieces Talia designed, which were mailed or digitally tested to achieve outstanding results.
