The Orthosnap clear aligner system is
the easiest, fastest, and most effective
way to a beautiful smile. Using cutting edge laser technology to design aligners that snap tightly into place, it's this level of accuracy that sets this system apart from all competitors in the market today.
Talia, as Creative Director at Loeb.nyc, in collaboration with leadership stakeholders, design and marketing teams, worked together to create the brand, the packaging, and all business collateral for Orthosnap.
Logo animation credit Alyssa Liegel
Iconography Designer Brad Ionanne
CURRENTLY
MANAGER, BRAND DESIGN AT DATADOG
BASED IN manhattan
n.y.
Creative Director & Designer
brand development //
THE BRAND
The inspiration for the shape of the logomark came from a shift in perspective in the way we normally view teeth, which is usually straight on. The view of the shape is taken from the top viewpoint of a molar. Orthosnap's razor sharp precision through technology, this logomark symbolically conveys its strength and accuracy, aligning within the golden ratio and forming a target in the center.
THE LOGOMARK INSPO
ICONOGRAPHY
Direct to Consumer BROCHURE
Talia designed this brochure that sits in dentist offices meant for patients to take home to learn about the Orthosnap different and benefits.
DENTIST BOOKLET B2B
Talia designed an entire sales kit (booklet piece shown below) for Dentists to learn about Orthosnap, to education their staff and leave collateral behind for their patients.
