Nunbelieveable, a joint venture between Loeb.nyc and Tony Robbins, is a company on a mission to end world hunger with divinely delicious cookies. Each box of hand-crafted cookies purchased provides 2 meals to those in need.
Talia, as Creative Director at Loeb.nyc, in collaboration with key stakeholders, design and marketing teams, worked to create the vision and design the brand, the packaging, the social media direction, and the business collateral.