Firstleaf is the first fully personalized and customizable wine club. As the Los Angeles Times's official wine club, Firstleaf is the revolutionary way to enjoy wine.

Talia concepted and designed the logo for the Los Angeles Times Wine Club in partnership with Firstleaf.

Talia, as Executive Creative Director at Loeb.nyc, in collaboration with key stakeholders, design and marketing teams, worked on wine labels, direct mail, landing pages and display ads for Firstleaf.

BRANDING //
PRINT DESIGN //
Direct Mail //
DIGITAL DESIGN //
SOCIAL MEDIA DESIGN //
creative art direction  // 
marketing strategy DTC  //

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Firstleaf